Portable internet connectivity has become core to everyday life. In fact, our smartphones have become so ubiquitous that data from Parks Associates says they’re now more commonly owned than TVs. And away from home, in-car integrations let us embed our media lives directly to in-dash infotainment screens. The downside, however, is that the fragmentation of …
Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute.
Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.
Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.
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