Protecting the value of our content in the AI era
At Gracenote, we embrace AI. We use it every day. We believe in it and its potential.
AI is enabling us to deliver the entertainment metadata platform of the future for the benefit of our customers. It’s also helping Gracenote’s customers develop powerful new capabilities to delight their end users. This provides value and viewership back to the studios and content creators who produce the entertainment the public loves.
We understand that we’re in the very earliest stages of the AI era. Naturally, there is ongoing experimentation and testing given the technology’s huge potential.
But we believe there is a right way to build AI solutions. Over the course of 50 years, Gracenote has built the entertainment ‘Source of Truth’ for entertainment media, making the deep investments that now power the content discovery and AI strategies of many industry leaders.
Companies recognizing the value of our content — and using it correctly — include Google and Samsung. These partners as well as many others innately understand that a credible AI ecosystem must be built on consent and collaboration.
As we’ve alleged in our complaint, OpenAI took a different path. The company chose to use decades of our proprietary work without permission to build and sell its models. Therefore, this morning, we took action to protect our valuable intellectual property.
This involved filing a complaint for copyright infringement and unjust enrichment against OpenAI seeking to enjoin such behavior and just compensation for any and all damage to Gracenote due to such behavior.
