1 minute read | May 16, 2025

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Portable internet connectivity has become core to everyday life. In fact, our smartphones have become so ubiquitous that data from Parks Associates says they’re now more commonly owned than TVs. And away from home, in-car integrations let us embed our media lives directly to in-dash infotainment screens. The downside, however, is that the fragmentation of media has become difficult to navigate—especially when driving.

For clear reasons, audio is the primary source of in-car entertainment. And when we’re away from home, the majority of our audio consumption happens in the car: 66% of out-of-home radio listening happens in the car.

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