Insights

Gracenote perspectives

Insights to help you make informed business decisions

SOP-insights

State of Play Report

Nov 13, 2024
Data-Center-insights
Gracenote Data Hub

Explore trends in global streaming video content.

Nov 13, 2024
Unbundled sports rights shouldn’t create an unbundled TV experience

With sports rights fragmenting, publishers and platforms can ease fans’ frustrations with data.

Dec. 16, 2024
2025 FAST report title

Tracking the evolution of FAST channels and the opportunities for platforms and advertisers Lorem ipsum dolor sit amet. Hic autem magnam ut voluptas adipisci ex consequuntur asperiores est iste reiciendis et ducimus nulla ea autem sequi qui incidunt voluptatem. Et voluptates earum ab error eligendi hic officia provident non exercitationem possimus eos internos necessitatibus et …

Feb 11, 2025
Die Hard for the holidays

Is ‘Die Hard’ a Christmas movie? The metadata behind the 1988 Bruce Willis-led movie helps answer this popular annual debate.

Dec 19, 2024
Unbundled sports rights shouldn’t create an unbundled TV experience

With sports rights fragmenting, publishers and platforms can ease fans’ frustrations with data.

Dec 16, 2024
SVOD catalogs are big business, but they’re vastly underutilized

Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute.

Nov 21, 2024
What’s new in SVOD? Most of its content

Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.

Nov 14, 2024
2024 State of Play

This report highlights SVOD content trends, distribution strategies and can be used to develop personalized content journeys.

Nov 13, 2024
TV audiences need more than recommendations; they need reasons to watch

With so much content, an abundance of services and no program schedules, audiences are overwhelmed and rarely know what they want to watch when they tune in.

Oct 2, 2024
Content IDs are the key to unlocking value in programmatic CTV advertising

By focusing on content targeting, publishers and advertisers have an opportunity to drive better outcomes by simply tapping into existing datasets.

Sep 25, 2024
Emmy-winning dramas lean into power struggles and gripping moods

While unique from previous Emmy winners in the drama category, Shogun has many similarities with titles like Succession, Game of Thrones and Breaking Bad.

Sep 12, 2024
Contextual CTV allows advertisers to meet viewers where they’re at

Contextual ads are a great way to meet audiences where they are.

Aug 28, 2024
With content everywhere, the future of TV is about experiences

With an overabundance of TV content available, viewer engagement will become increasingly dependent on personalized experiences.

Aug 14, 2024
Inclusivity has increased in new TV content, but ad spend has yet to catch up

Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.

Jul 3, 2024
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