Gracenote Data Hub
A view into global streaming video content
Get an inside look at the video content that keeps streaming audiences pushing play.
From program type, genre and mood classifications, content exclusivity and geographic production trends, this resource provides key insight into the video libraries powering the industry’s leading subscription video-on-demand (SVOD) services: Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+. These five U.S.-based services launched before 2020 and have scaled to distribute video in at least nine countries.
Use this data to understand global content trends over time, glean insight into over- and under-served content categories, and make informed, data-driven content licensing decisions.
Total video distribution
These charts depict the amount of content distributed by Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ in 25 countries. They do not all operate in the same countries.
Total volume
The absolute count of every individual program, episode and movie from the five global providers.
Unique program volume
The total number of each unique TV show, movie and sports-related programs from the five global providers.
For additional streaming content insights, download our 2024 State of Play report.
Frequently asked questions
What is The Gracenote Data Hub?
The Gracenote Data Hub is a set of data visualizations that present the content volume of subscription video-on-demand (SVOD) services. The data for the hub is derived from Gracenote Global Video Data, the industry’s most comprehensive database of TV show and movie information. The data visualizations present the composition of the industry’s leading SVOD catalogs. It will be updated quarterly, beginning in Q1 2025.
Which SVOD providers are included, and how were they selected?
Gracenote launched its Data Hub in November 2024 with five SVOD providers: Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+. These five U.S.-based services have scaled to distribute video globally and are tracked in at least nine countries within Gracenote’s video database. Gracenote plans to add Max when the data for the data hub is updated in first-quarter 2025.
Why is YouTube not included?
YouTube has several video services, but none are classified as subscription video-on-demand services for traditional television and movie content, which is the focus of the Gracenote Data Hub.
- The primary YouTube offering (YouTube Main) is an ad-supported video sharing service for anyone who would like to upload and share video content.
- YouTube TV is a virtual multichannel video programming distributor (vMVPD) that provides live, scheduled linear programming without a traditional cable subscription (e.g., ABC, NBC, AMC, FOX, etc).
- YouTube Premium is an ad-free video-on-demand service that includes content from YouTube Main and YouTube Music.
Why are Tubi and Pluto not included?
The Gracenote Data Hub includes global SVOD providers. Tubi and Pluto TV each operate two streaming offerings: free ad-supported streaming TV (FAST) and ad-supported video-on-demand (AVOD), both of which can be accessed without any subscription or registration.
Is Hulu included in Disney+?
Yes. Hulu is a content hub within Disney+ as well as a stand-alone app in the U.S. Our data is comprehensive of all of the sub-catalogs within Disney+, and therefore we do not count the content in the stand-alone Hulu app in the U.S.
Is ‘Star’ included in Disney+?
Yes. Star is a content hub within Disney+ in certain markets. Just like Hulu, our Disney+ catalog data includes data from the Star sub-catalog.
What is in the “sports” portion of the distribution data?
There are three program types in the sports data that are currently available through SVOD:
- Live team events: games, matches, competitions.
- Live non-team events: games, matches, competitions for individuals.
- ‘Other’ sports programming: documentaries and other sports-related programming.
Does this data hub expose companies that don’t meet local content creation regulations?
No. The data does not disclose the number of programs and movies that each provider offers in each country or group of countries. The data hub only presents percentages that are based on the aggregation of the total output from all included providers in all included countries.
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