Insights

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Insights to help you make informed business decisions

Why live sports events are so hard to find, and how publishers can help

Live sports remain one of the few appointment-viewing experiences left in today’s on-demand TV world. For many fans, however, simply finding the game they want to watch has become an increasing challenge. As sports rights have fragmented across an ever-expanding list of services and channels, even the most dedicated fans often spend more time searching …

Oct 16, 2025
Test – callout / CTA

Video metadata, such as genre, year of production and parental rating are key attributes that can inform programmatic buying and selling decisions.

Aug 1, 2025
2025 FAST report title

Tracking the evolution of FAST channels and the opportunities for platforms and advertisers Lorem ipsum dolor sit amet. Hic autem magnam ut voluptas adipisci ex consequuntur asperiores est iste reiciendis et ducimus nulla ea autem sequi qui incidunt voluptatem. Et voluptates earum ab error eligendi hic officia provident non exercitationem possimus eos internos necessitatibus et …

Feb 11, 2025
SVOD catalogs are big business, but they’re vastly underutilized

Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute.

Nov 21, 2024
What’s new in SVOD? Most of its content

Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.

Nov 14, 2024
2024 State of Play

This report highlights SVOD content trends, distribution strategies and can be used to develop personalized content journeys.

Nov 13, 2024

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