Tracking the evolution of FAST channels and the opportunities for platforms and advertisers
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Only 13.4% of the programs on today’s FAST channels were made before 1990
– Gracenote Global Video Data
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Why live sports events are so hard to find, and how publishers can help
Live sports remain one of the few appointment-viewing experiences left in today’s on-demand TV world. For many fans, however, simply finding the game they want to watch has become an increasing challenge. As sports rights have fragmented across an ever-expanding list of services and channels, even the most dedicated fans often spend more time searching …
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Video metadata, such as genre, year of production and parental rating are key attributes that can inform programmatic buying and selling decisions.
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Portable internet connectivity has become core to everyday life. In fact, our smartphones have become so ubiquitous that data from Parks Associates says they’re now more commonly owned than TVs. And away from home, in-car integrations let us embed our media lives directly to in-dash infotainment screens. The downside, however, is that the fragmentation of …